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UX in lab automation: myths and challengesz

The speakers will give an overview on the relevance of UX in their business and then share myths and challenges they encountered during their work as UX designers and managers. They show real life examples of failures and successes and the value UX can bring to the customers and to the company likewise.

Dr. Nan Li, Senior UX Designer, DIA UX Department, Roche Diagnostics International Ltd, Rotkreuz

Dr. Nan Li is on a mission to drive better user experience for core lab automation solution at Roche Diagnostics international. He has been working on multiple lab automation products, ranging from pre-analytical to post-analytical systems. His work covers a wide spectrum of UX, including user research, strategy and communication, design and evaluation as well as regulatory-driven processes.

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