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UX in lab automation: myths and challengesz

The speakers will give an overview on the relevance of UX in their business and then share myths and challenges they encountered during their work as UX designers and managers. They show real life examples of failures and successes and the value UX can bring to the customers and to the company likewise.

 

Bernhard von Allmen, Team Leader, DIA UX Department, Roche Diagnostics International Ltd, Rotkreuz

Bernhard von Allmen is promoting and implementing UX in Roche Diagnostics for almost 20 years. While establishing the UX department in the Diagnostics Division, he was active in various fields of UX: hands-on in projects, consultancy, design of regulatory processes as well as UI standards and development of strategy. Today he leads a multidisciplinary team of 20 UX designers.

 

 

 

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